In late August 2025, The Jackson Ranch welcomed KTM Australia, media, riders and content creators for the official Australian launch of the 2025 KTM 390 Adventure R and 390 Enduro R. Set across the Ranch’s expansive landscape and open bushland surrounds, the event blended off-road adventure with relaxed hospitality, creating the perfect setting for press test rides, filming, and unforgettable shared moments.
Across the three-day program, guests experienced the best of what the Ranch offers: warm welcomes, long-table meals, golden-hour drinks at the Saloon Bar, and a launch itinerary designed to balance adrenaline with ease. With national coverage following the event, the launch was a standout example of how The Jackson Ranch can host premium brand activations that feel both elevated and effortless.
Launch Itinerary
Wednesday 27th August 2025 | Arrival & Welcome
- 4.00pm Arrive at The Jackson Ranch and check in
- 5.00pm Welcome drinks at the Saloon Bar as the group settles into the property
- 6.30pm Casual dinner at the Lodge, an easy first night to connect before the ride days ahead
Thursday 28th August 2025 | Ride Day & Ranch Evenings
- 7.00am Breakfast at the Lodge and Saloon Bar
- 8.30am Depart The Jackson Ranch for the ride to Nelligen
- 5.00pm Return to the Ranch for drinks at the Saloon Bar, a relaxed wind-down after a full day on the bikes
- 6.30pm Casual dinner at the Lodge
Friday 29th August 2025 | Farewell
- 7.00am Breakfast at the Lodge and Saloon Bar
- 8.30am Farewell departure and check out
Media Coverage
Following the launch at The Jackson Ranch, the 2025 KTM 390 Adventure R and 390 Enduro R received strong attention across Australian adventure riding media, with journalists and creators sharing first impressions from the ride experience.
Transmoto Review: https://transmoto.com.au/tested-ktms-390-adv-enduro-r-models/
ADVLife Launch Report: https://advlife.com.au/video-ktm-390-adventure-r-and-enduro-r-australian-launch-report/
A Launch Made for the Landscape
The KTM Australia launch was a celebration of adventure riding, but it was also a showcase of place. With its natural terrain, expansive setting, and ability to host guests in comfort and style, The Jackson Ranch offered the perfect balance of rugged and refined.
From the first welcome drink to the final farewell breakfast, the launch delivered the kind of experience that stays with guests long after they leave the property. We are proud to have hosted KTM Australia and look forward to welcoming more brands, teams and creators to The Jackson Ranch.
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